Review: Olay Fresh Effects BB Cream

Here’s a review on a product I’ve been wanting to try for the longest time now, as well as had high hopes for, and one that’s an addition to my already too large BB cream collection: the Olay Fresh Effects BB Cream. I actually wish I could try the entire Olay Fresh Effects line that also includes a face wash, exfoliating scrub, eye cream, etc. but sadly they haven’t brought the line here yet.


Product info:

Fresh & free: No oil or PABA. Just the good stuff. BB Cream, also known as beauty balm, is one of Asia’s hottest beauty sensations. Its multi-tasking formula works to moisturize, brighten and help protect skin from harmful UV rays. This silky, tinted lotion blends effortlessly with your natural skin tone, helping hide imperfections and minimizing the need for concealer and foundation. With just one use, skin will be left glowing and naturally even.

For sparkling fresh skin, mix, match and layer to create customized skin care that’s as expressive and vibrant as you are.


Like its name, the packaging of the BB cream really gives of a fresh and fun vibe. I know, the tube is really slim and it looks like you don’t get that much product, but it’s quite a ‘tall’ tube so you definitely get a good amount. 2.5 fluid ounces to be exact!

Are you noticing something already though? This obviously says on the packaging that it’s a BB cream, but right under it’s also got ‘tinted moisturizer’ written down. Excuse me? I know that some BB creams, particularly those with very sheer coverage, end up performing like tinted moisturizers, but they’re still two different things. I grew a little disappointed as soon as I saw this, especially because I rarely wear tinted moisturizers since I always like having some level of coverage when I go out. I know, my bad for not having spotted this, but at the same time, who at Olay thought it would be a good idea to market one product as something else?

Anyway, I’ll get more into that in a little bit…


The tube has a somewhat large hole, so I immediately thought the BB cream would be able to leak out easily and I’d always have to be careful whenever I squeeze to dispense the product out, but it’s surprisingly easy to control the amount released and it hasn’t leaked at all on me yet. The cap is a twist on-twist off kind which also makes it a lot more secure than the ones you flip open and closed.



This product comes in two shades: “Fair to Light”, which I got and suits my skin tone nicely, and “Light to Medium”. The consistency of the BB cream reminds me of lotion or face cream. It’s not thick but not exactly thin either, so it’s somewhere in between. Blending is easy though and it sets onto skin fairly quickly, within a few minutes or so.

You may be wondering where my face swatches are. Well, since this is really sheer, I found it pointless to post any face swatch pictures because you can’t see any differences before and after I’ve applied this. All this BB cream did for me was moisturize my skin a little and minimize pores and the sight of sebaceous filaments on my nose very slightly. Other than that, nothing else. It didn’t even really manage to even out my skin tone because I still had visible redness here and there. Then after some thinking, I realized that this product came out, more or less, during the time Western beauty companies were (and still are) trying to cash in on the BB cream trend. For a lot of these companies, that involved simply slapping the words ‘BB cream’ onto re-packaged tinted moisturizers and calling it a day. What I find strange is how they’re very obviously marketing this as a tinted moisturizer but calling it a BB cream. I think Olay needs some brushing up on their makeup knowledge…

Despite my initial disappointment, I’d have to say I don’t entirely regret buying this. In fact, it made me realize I should probably start being practical and wearing tinted moisturizers more often, especially for those days when I’ll only be out for a few hours or less and need very light makeup. After all, if I still want a bit more coverage then, I can compensate with a full-coverage powder on top, right? Also, I’ve come to like using this under proper BB creams or foundation because it adds a bit more of much needed hydration for my skin.

– Cute, fun looking packaging.
– Moisturizes skin a little.
– Easy to spread and blend in.
– Has a very light lotion-like scent.
– Very slightly minimizes pores and the sight of sebaceous filaments on my nose.

– Very sheer coverage, doesn’t hide or cover even my minor blemishes.
– Doesn’t even out my skin tone.
– Comes in only two shades which are both on the light side, but since it’s so sheer then I don’t think it’ll be much of a problem even if you have a very dark or warm complexion.

Price: $13.99, Purchased from: Kmart (Guam)


40 thoughts on “Review: Olay Fresh Effects BB Cream

  1. I do agree that Olay Philippines should be contemplating (if not already) to bring the fresh effects line since I think it would suit a lot of Pinay skin needs. Unlike you though, i’m not a BB Fan at all and would never pick this out if I saw it on the shelf. After the Maybelline BB Cream break-out debacle, I swore off drugstore bb creams. Unless they are PR provided, they are not going in my cart. :) lol. I find them similar to tinted moisturizer disguised as BB Creams. So brutal but so true. :) But if they have “matte”, “oil-free”, “for oily skin”, in the packaging, I might just be persuaded. :)

    • Not just Olay, but more beauty brands here like Maybelline, L’Oreal, etc. should consider or start bringing in the new or more up to date collections. I don’t think they realize how popular some of the products can be…

      Sorry to hear about your BB cream experience. I’ve tried a couple that broke me out, but it hasn’t stopped me from trying more and more, haha.

    • That’s why I was a little confused at first that they seem to call this both a BB cream and a tinted moisturizer at the same time. Olay really wanted to cash in with the “BB” label!

      And thanks, Lorna! I’m always glad to hear that someone enjoys reading my reviews :)

  2. I haven’t seen this one yet in our local stores (Philippines). I’m a forever fan of BB creams, but based on your review, seems like it’s not that good of a product for a BB cream. Guess it’s more of a tinted moisturizer.

    • It pretty much is nothing more than a tinted moisturizer. Olay just wanted to attach the “BB” label onto it because of the trend.

      I doubt they’ll still bring this particular line here, but I’m hoping Olay Philippines will bring in more up to date lines in the future!

  3. Another interesting BB cream that cannot be purchased here :( The consistency looks nice ha. I hope they bring this were plus the Garnier version too!!!

    • They’ve had this particular BB cream for a while now, I think. Not sure how long exactly though! If I’m not mistaken, this might be their first BB product.

    • If you’re the kind of person that only needs little to no coverage, then this will be a good product. It’s just not for me, sadly!

    • Perhaps! I don’t use Olay much myself so I can’t really give a solid opinion on a lot of their products. I tried one of their day creams once, but I stopped using it because it wasn’t moisturizing enough for me.

  4. I had received this product to review, and didn’t like it at all. :( With all the skin tones out there, I can’t understand why they would have only made two. Makes no sense to me whatsoever. gig

    • I thought about that too. I guess because it’s so sheer they figured releasing two shades was enough since it *should* disappear into the skin. Still strange though!

    • That’s why I didn’t even take face swatch pictures. You literally couldn’t see any difference even after I applied it. All my blemishes were still visible!

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